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Google bought fitbit. This is just the latest move of the data giant officially joining the race to save healthcare – and make billions doing so. The valuable health data fit bit has been collecting from its customers for over a decade will find its way to its health focused Verily subsidy. The same goes for the data drug giant Sanofi will supply in the “innovation lab” the companies set up June this year (here).
Preventive care with fitbit, drug discovery with Sanofi – Google as well as Apple, Samsung and Microsoft are eyeing healthcare as the next big vertical. Here is why:
It is a perfect match – so expect more moves from big tech into big pharma and stay healthy!